Tag Archives: business

UNI Business Incubator Company, TargetClick Purchased by Mudd Advertising

Cedar Falls, Iowa – June 19, 2012 – Mudd Advertising, the nation’s leading full-service automotive advertising agency headquartered in Cedar Falls, Iowa, has acquired TargetClick Marketing Solutions, a strategic innovation-focused online marketing company.

Through this acquisition, Mudd Advertising strengthens its digital offerings with search engine optimization (SEO), search engine marketing (SEM) and reputation management. TargetClick employs a holistic online marketing strategy of organic and paid search drivers that build the foundation needed to turn visitors into leads.

“I have always believed clients deserve to ask for and expect immediate results. It’s a core principle that drives everything we do, and it is exactly why we brought on TargetClick – to ensure our clients can continue to expect immediate, great results across every advertising channel,” Mudd Advertising Founder and Chief Spiritual Officer Jim Mudd Sr. said.

Joining the Mudd Advertising team are Doug Drees, Director of Search Engine Marketing; Greg Jass, Director of Search Engine Optimization; and Therese Kuster, Director of Digital Reputation. Their track record will play a key role in defining Mudd’s ongoing commitment to the integration of both digital and traditional media strategies that produce return on investment.

“There has been a huge shift in how businesses market themselves, and online marketing is at the forefront of that. Online marketing is not an option anymore for businesses – it’s essential,” Drees said.

“TargetClick fits seamlessly into our overall strategy of being a one-stop media integration company. Speed to market is mission critical in the automotive retail world and having all services in-house gives our dealers a distinct marketing advantage. It is essential that Mudd Advertising keeps a strong hold on being the leader in marketing innovation for our dealers. When our dealers win, Mudd wins and in that order,” said Rob Mudd, President – Digital Media.

The TargetClick acquisition was effective June 1, 2012. While TargetClick will maintain all client relationships, they will operate under the name TargetClick – Powered by Mudd Advertising.

Grainger Opens Business Center

The opening of the new 41,000/sf center marks a commitment from the company, “This is a Fortune 500 company that’s perennially voted a top company to work for,” said Waterloo Mayor Tim Hurley. “To say ‘yes’ to Waterloo with all their other choices says a lot about our economic development and the area.

Parris Devine, vice president of operations and planning for Grainger, said the company’s commitment to build the facility was based on the commitment and work ethic of the area’s work force. “This group is so talented,” Devine said. “ We’ve had great luck in retaining and keeping talent here.” Grainger supplies industrial and technical products for nearly 1.8 million customers around the world. June 17, 2009.

View more information here: http://www.cvedc.com/

Cedar Valley Businesses Surveyed on Progam, Business Conditions

Responses to a recent, detailed survey of 70 Cedar Valley businesses and community leaders presented strong indications that the Cedar Valley economy has held its own during the downturn of the past several years. The survey was conducted by Convergent Nonprofit Solutions, on behalf of the Greater Cedar Valley Alliance & Chamber.

Survey respondents indicated that the recent favorable business results are attributed to strong manufacturing and agriculture sectors, particularly John Deere’s strong performance and demand for components and services in the U.S. and globally, low unemployment in the Waterloo-Cedar Falls MSA, and overall business expansion in the Cedar Valley economic area.

Additionally, survey respondents reported an increasing scarcity of available workforce possessing the technical and other industrial skills in demand. Respondents indicated continuing reliance on economic development and educational leaders to address the tightening constraint to growth.

In addition to gathering economic and workforce information during the survey, an outline of proposed development strategies was presented for review. Those businesses interviewed reinforced the three strategic goals of the Greater Cedar Valley Alliance & Chamber.

Develop and strengthen a technology and innovation-based economy;
Act as the recognized catalyst and focal point of effective regional action on economic and community issues of importance to Cedar Valley businesses and institutions;
Increase the effectiveness and impact of Greater Cedar Valley Alliance & Chamber organizations.

The Greater Cedar Valley Alliance & Chamber works to increase wealth and economic vitality through collaborative economic and community development throughout The Cedar Valley economic area.

Grow Cedar Valley