Tag Archives: Far Reach

Global Entrepreneurship in the Cedar Valley

Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth, and expand economic welfare. We’re celebrating all across Iowa with activities designed to reach every type of entrepreneur, from Main Street to corporate, from test lab to home office. Over 30 entrepreneur and small business related events will be happening all across Iowa during Global Entrepreneurship Week, November 17^th through the 21^st. IASourceLink has compiled these events and made them available on the Iowa Global Entrepreneurship page at iasourcelink.com/gew.

The Cedar Valley is kicking off this week with several entrepreneurial initiatives. First is the official launch of Cedar Valley 1 Million Cups (1MC), on Wednesday at 9:00am. Each week, the 1MC program offers two local entrepreneurs an opportunity to present their startups to a diverse audience of mentors, advisors, and entrepreneurs. Presenters prepare a 6 minute educational presentation and engage in 20 minutes of feedback and questioning after they present. Entrepreneurs gain insight into possible ways they can improve their businesses. More information at cedarvalley1mc.com.

The presenters for Wednesday’s event will be Trace Steffen with HowFactory, and Dan Beenken with Advance Iowa. HowFactory is revolutionizing the way manufacturers and other companies create, use and update work instructions, standard operating procedures and training. HowFactory just completed the Iowa Startup Accelerator and was chosen for a $50,000 investment from Built By Iowa at Launch Day just last week. Advance Iowa is the State of Iowa’s comprehensive consulting program designed to work with midsized companies to enhance their growth.

Thursday from 12pm-1pm UNI MyEntre.Net will host a free business webinar on “Small Business, Big Profits: Advanced Google Analytics,” made available on IASourceLink. During this online webinar, Megan Horn from Cedar Falls based Far Reach will teach participants how to optimize Google Analytics to provide data quickly, analyze visitor traffic to gain key marketing insights, run a/b testing for real results, and show how landing pages can improve conversions.

Finally we’ll celebrate the ending of Global Entrepreneurship Week in style with Startup Weekend. Startup Weekend is a 54 hour event powered by Google where developers, designers, marketers, product managers, and startup enthusiasts come together to share ideas, build products, and launch startups. More information at swcedarfalls.com.

For more information contact Rob Williams at (319)273-4333 or by email at rob.williams@uni.edu

Kate Washut Appointed to Technology Association of Iowa Board

Kate Washut, Partner at Cedar Falls technology and marketing firm Far Reach – a Greater Cedar Valley Alliance & Chamber investor, was recently appointed to the board of directors for the Technology Association of Iowa.

The Technology Association of Iowa (TAI) is a professional service organization that strives to strengthen Iowa’s technology ecosystem and enhance the state’s reputation as a technically advanced place where world-class technology firms and organizations thrive. TAI’s Board of Directors provides leadership and vision for the organization and is responsible for establishing policy initiatives concerning TAI’s financial health and activities.

More info:
http://farreachinc.com
http://www.technologyiowa.org

Far Reach Celebrates Fifth Anniversary with Rebranding and Launch of Our Core Values

Far Reach Celebrates Fifth Anniversary with Rebranding and Launch of Our Core Values

Cedar Falls, Iowa, May 22, 2012 – As it celebrates its fifth anniversary, Cedar Falls-based Far Reach Technologies, Inc. has rebranded and changed its name to Far Reach. The rebranding reflects an expansion of the company’s team and services to include marketing and creative.

The name change and service expansion were announced in a blog post from CEO Jason Nissen on May 22. As part of the rebranding effort, Far Reach launched a new website at http://farreachinc.com. The company has also implemented Our Core Values, eleven principles that guide Far Reach in its team, client, and community interactions. Far Reach commissioned artist Mike Rohde to create original illustrations depicting these company values. The artwork is displayed throughout Far Reach’s Main Street office.

“It’s an exciting time at Far Reach,” says Nissen. “We’ve grown significantly, especially in the past year. With our rebranding and broadened focus, we’re now poised to provide even better service for our clients. We have a terrific team, and the new Core Values artwork in our office is a daily reminder of why we founded the company in the first place.”

Five partners founded Far Reach in the spring of 2007 and the company has since grown to employ 14 people full-time. In addition to its new marketing and creative services, Far Reach continues to provide web design and development, custom software development, and mobile development. Far Reach’s roster of clients includes John Deere, Lincoln Savings Bank, the Sturgis Falls Celebration, and the Greater Cedar Valley Alliance.

Grow Cedar Valley