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ALLIANCE & CHAMBER ADVANCES CEDAR VALLEY ECONOMY WITH NEW STAFF & ROLES

(WATERLOO,IA) – The Greater Cedar Valley Alliance & Chamber is excited to announce the addition of two new individuals, as well as new roles for several existing staff. Over the past six months, the Executive Committee of the Greater Cedar Valley Alliance & Chamber has gathered feedback from community members and stakeholders on the organization’s future strategic goals. That input has resulted in placing high priority on talent and workforce initiatives, economic development (business recruitment and existing business expansion), and organization communications. Based on that feedback, the Alliance & Chamber has added two new staff members and adjusted existing roles to align with those goals.

Aubree Taylor started her role as Communications Assistant on May 1. Her responsibilities include graphic design, social media and website management, event promotion, and electronic and print communications. Aubree graduated in May 2018 from Wartburg College with a B.A. in Journalism and Communication and minor in Business Marketing and Leadership.

Aaron Jarnagin began as the Talent Solutions Marketing Intern on May 23. He assists with digital media, social media, and research for initiatives related to workforce recruitment and retention.  Aaron works specifically on content for the Live the Valley website and social media platforms. His internship also includes economic-related data research and support for business recruitment and retention projects and publications. Aaron plans to graduate from the University of Northern Iowa in December 2018 with a degree in Marketing: Advertising and Digital Media.

Cassie Grimsman was promoted to the role of Director of Talent Development effective July 1. Cassie began at the Alliance & Chamber in May 2017 as the Business Services Coordinator after graduating from the University of Northern Iowa with a degree in Financial Management and Organizational Leadership. In her new role, Cassie will advocate for Cedar Valley employer’s interests in relation to workforce and education, as well as helping to support and coordinate regional strategy to address both present and future workforce needs.

Johanna Kneedler was promoted to the role of Office Coordinator starting May 1. Johanna began at the Alliance & Chamber in 2016 as Administrative Assistant – Receptionist and has since assumed more responsibilities in overall office coordination to ensure efficient day-to-day work flow.

Lisa Skubal, Vice President of Economic Development, will assume execution of the business retention and expansion initiatives, previously performed by the Business Services Coordinator. She will continue to lead new business recruitment and prospect identification in collaboration with the Cedar Valley Regional Partnership. Lisa will also be creating and leading an Economic Development Advisory Council with input from regional partners, city officials, and other stakeholders.

 

Sandi Sommerfelt, Vice President of Operations and General Manager, continues to oversee general operations, while deepening her role in financial management of the organization, as well as oversight of organization communications.

 

Cary Darrah continues in her role as Acting CEO, which she was named by the Alliance & Chamber’s Executive Committee earlier this year. Part of Cary’s role as Acting CEO includes the reorganization of the Alliance & Chamber to support the strategic goals of the organization. The Executive Committee of the Alliance & Chamber plans to roll out its new strategic plan in the coming months alongside research, messaging and branding efforts.

 

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Total Resource Campaign – Brings Value & Opportunity to Local Business

Be Part of Something Greater – the Cedar Valley of Iowa is more than a tag line. It is an invitation to be part of the largest business organization in Northeast Iowa. It is an invitation to leverage the reputation, opportunities, and the benefits of being an investor that the Greater Cedar Valley Alliance & Chamber offers. An investment in the GCVAC gives your company the opportunity to gain exposure for your product or service, and build brand awareness through event and advertising sponsorships. Involvement helps keep you up to date with the latest public policy and legislative issues, and provides frequent opportunities to network with local business leaders who are committed to the strength and vitality of the Cedar Valley regional economy. Business services and resources are also available to help with workforce and expansion needs. Here are three ways your company or organization can benefit from investing in the GCVAC:

1. GCVAC Website/Mobile app Investor Directory

The GCVAC website is a resource for the both B2B decision makers and consumers when searching for other area businesses to work with. As an investor/member you receive an online directory listing with links to your website, videos, social media channels and coupon promotions. A directory is also printed annually and distributed throughout the community and in relocation packets. The soon to be released mobile versions of the investor directory will put your company’s contact information in the palm of consumers’ hands for convenient dialing and mapping.

2. B2B Targeted Marketing

With approximately 900 investor/member businesses and organization, promoting your company’s brand, events, or milestones through our e-newsletter, Business Monthly newsletter, mailing label or fax distribution service are cost effective ways to reach approximately 1,500 subscribers or more. Only GCVAC investor/members have this kind of access to the engaged local business community.

3. Sponsor or Host a GCVAC event

GCVAC events are wildly popular! These events often sell out. Sponsors and hosts are highlighted in various ways through promotions, print pieces and signage, and in some cases companies are given opportunity to speak or have a display table at certain events. Sponsorships come at a variety of price points to accommodate businesses large or small.

A team of GCVAC volunteers are available to speak with you about the sponsorship opportunities that best suit your marketing needs. Through the Total Resource Cam­paign (TRC) you can design your sponsorships to work with your annual marketing budget.

For more information about GCVAC investor/membership and sponsorships contact Bette Wubbena, Director of Member Services or Business Manager, Kim Schleis­man by e-mail at bwubbena@cedarvalleyalliance.com, kschleisman@cedarvalleyalliance.com or call 319-232-1156.

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