As part of an overall strategy to develop, recruit, and retain talented people in the Cedar Valley economic area, the Greater Cedar Valley Alliance & Chamber is launching Work the Valley, a talent retention program targeting college students and young professionals (YPs). Work the Valley encourages YPs to stay in the Cedar Valley by showcasing appealing work places, careers, great company cultures and local life style amenities attractive to their demographic.

Work the Valley engages students and YPs with tours of Cedar Valley employers, business districts and cultural & entertainment venues, discussions & informative presentations, and specialty job fairs.

GCVAC Director of Business Services, Brittany Jungck says that when YPs experience firsthand all that the Cedar Valley offers they will be more likely to stay to build a career. “We want to show them that the Cedar Valley really can provide opportunities in line with their career goals yet with a much lower cost of living than bigger metros they may be attracted to.’’

The initial Work the Valley Bus Tour is November 1st in partnership with the UNI Career Center. Forty UNI students will visit four businesses and cultural venues and have opportunity to speak with 10 companies about current job openings and future employment outlooks.